In this talk, I’ll share practical lessons from building and scaling WordPress communities through large-scale global events like WordCamps and online events like The Prepathon, and Agency Summit. The focus will be on how to create meaningful engagement before, during, and after events so that connections last long after the closing session. I’ll explore strategies for sustaining community momentum, turning event attendees into long-term contributors, and aligning community efforts with product adoption and growth. Attendees will leave with actionable insights on building stronger, more resilient WordPress communities that thrive both online and offline.