{"id":3125,"date":"2026-10-16T11:10:55","date_gmt":"2026-10-16T06:10:55","guid":{"rendered":"https:\/\/islamabad.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=3125"},"modified":"2026-10-16T11:10:55","modified_gmt":"2026-10-16T06:10:55","slug":"your-wordpress-site-isnt-a-landing-page-fixing-sites-that-bleed-ad-spend","status":"publish","type":"wcb_session","link":"https:\/\/islamabad.wordcamp.org\/2026\/session\/your-wordpress-site-isnt-a-landing-page-fixing-sites-that-bleed-ad-spend\/","title":{"rendered":"Your WordPress Site Isn&#8217;t a Landing Page: Fixing Sites That Bleed Ad Spend"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most WordPress sites are built by a designer, then handed to a marketer to run ads on and the two never talk to each other. <\/p>\n\n\n<p class=\"wp-block-paragraph\">I run Google Ads for contractors whose sites are built on WordPress, and I&#8217;ll break down the specific things a WordPress site does wrong that quietly kill ad performance: slow-loading pages, buried CTAs, no call tracking, forms that don&#8217;t match ad intent, and page structures that hurt Quality Score. <\/p>\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ll show real examples of WordPress landing pages which are rebuilt purely to make paid traffic convert.<\/p>\n\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__byline\">Presented by<\/span><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/islamabad.wordcamp.org\/2026\/speaker\/imran-nadir\/\">Imran Nadir<\/a><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Most WordPress sites are built by a designer, then handed to a marketer to run ads on and the two never talk to each other. I run Google Ads for contractors whose sites are built on WordPress, and I&#8217;ll break down the specific things a WordPress site does wrong that quietly kill ad performance: slow-loading [&hellip;]<\/p>\n","protected":false},"author":23389704,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_speaker_id":[3124],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-3125","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/phj35E-Op","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"3124","slug":"imran-nadir","name":"Imran Nadir","link":"https:\/\/islamabad.wordcamp.org\/2026\/speaker\/imran-nadir\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/3125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/3125\/revisions"}],"predecessor-version":[{"id":4097,"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/3125\/revisions\/4097"}],"speakers":[{"embeddable":true,"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/3124"}],"author":[{"embeddable":true,"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/imrannadirk"}],"wp:attachment":[{"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=3125"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=3125"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/islamabad.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=3125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}