Most WordPress sites are built by a designer, then handed to a marketer to run ads on and the two never talk to each other.
I run Google Ads for contractors whose sites are built on WordPress, and I’ll break down the specific things a WordPress site does wrong that quietly kill ad performance: slow-loading pages, buried CTAs, no call tracking, forms that don’t match ad intent, and page structures that hurt Quality Score.
I’ll show real examples of WordPress landing pages which are rebuilt purely to make paid traffic convert.