For 14 years, Nouman Yaqoob has been writing about WordPress — almost all of it at WPBeginner. He’s now a Content Operations Specialist at Awesome Motive, where he builds AI automations, plugin and theme labs, and runs data and SEO experiments for the marketing team. Lately, most of his time goes into figuring out how AI is reshaping the way this work gets done. Outside of work, he writes at noumanlabs.com, where he talks about AI, the open web, and WordPress.

